Festival Fever!

Ok, so thoughts about the summer are starting to excite me quite a bit! One thing i think of when thinking about summer is festivals!!!! Maybe a little early but ive started thinking about what i could wear this year.

SUMMER!

Im so so excited for the summer of 2010, after making a few cheeky purchases from Topshop and Warehouse it made me want more! Looking on the internet to find ideas for my next big buys im so happy to see so many girlie pieces around especially in light pastel colours, light pinks and limes, MMM perfect for summer sunshine! Here's just a few pieces which caught my eye! Gorgeous, gorgeous, gorgeous!!!

Low Heel Trend

Spring/ Summer 2010 has seen the rise of the low heel trend. After a season of seeing particularly high platform shoes spring introduces the low heel. Last seen as a real upcoming trend in 1991 the new heel height is becoming increasingly popular, ideal to be teamed up with that perfect summer dress allowing heels to be comfortable for daytime wear. However although they may provide comfort im not too keen on this trend, I think low heels look a little awkward, they should either be higher or flat not in-between although Chloe’s take on the new low heel height is great!

Tribal Trends

The tribal, ethnic trend continues to flood the catwalks embracing primitive motifs inspired by African designs combined with the safari look. Tribal themes can be identified quite easly on the catwalk seeing a strong use of animal prints, from designers such as Christopher Kane, as well as Egyptian style drappery combined with neutral tones and fabrics such as chiffon to create a regal theme within tribal, seen by designers such as Paul Smith as well as Gucci who have heavily marketed many of their products around this theme.

Many key fashion items presented on the catwalk for this theme are beige safari shorts, cuffed sandals of a light neutral colour such as khaki or beige and animal print knitwear such as a lightweight cardigan. The tribal collection covers a wide range of sub trends being divided into names such as tribal chic, safari luxe and pretty pastels all of which follow similar styles. The maxi dress is also a key competitor within this trend for summer 2010 in wild jungle prints and exotic patterns, a main seller for many high street stores.

Accessories also play a large role in this trend, combining sheer fabrics and simple looks with statement jewellery such as studded cuffs and chunky wooden beaded necklaces in coloured patterns of reds and urban oranges. This is a trend which I think will continue to crop up on the catwalk due to it being so versitile and can create many different looks which can be come under one trend, the tribal trend.

Sports Luxe Trend

Sportswear has become increasingly popular within the fashion industry and is seen less as a comfort but more of an up and coming fashion trned. Designers such as Alexander Wang and Philli Lim have partculary shown great designs within their collections which represent a new look towards sportswear, making it a luxe wardbrobe item. The key to making this trned work is being able to balance the right amount of comfort with the right amount of glamour, for example combining a pair of jersey style trousers with a pair of high heels to create maximum glamour.

The “sports luxe” ranges are designed to create comfortable stylish clothings which are acceptable to wear outside of the gym. Sequins, shiny fabrics and studded details have all been used to turn a sportswear item into a catwalk fashion item. The recent collaboration with Adidas and Stella McCartney is an indication of how big this trend could become and is quite likely going to be a lingering one for a while. The designed items are often quite versatile allowing you to wear them night and day and just adding accessories, diffeent shoes and different style of make up to create differnt looks depending on the time of day.

High Street stores such as American Apparel are bang on trend with the items they sell in store combining brighr colours and patterns to plain, simple items such as items like the legging and the all in one body adding a chic twist to a simple garment allowing you to also create your own unique style.

Fringe Trends

Summer 2010 catwalk’s have seen the rise of the fringe trend yet again. Pocohontas versus western styles have flooded the catwalks and are now becoming available in many high street stores, most styles are wearable in the form of tassels hanging loosely from bags, tops and flapper dresses or fringed-edging on footwear and bags.

The fringing trend for this summer season has been combined with the continuing tribal trend which is also an up and coming summer 2010 trend. Combining these looks creates a safari/western look adding a mixture of different styles within the fringing trend.

Personally, I am really happy to see the return of the fringe within high street stores as well as on the catwalks creating a stylish look. The way the tassles move can be seen as fun as well as seductive adding a creative effect as well as being easy to wear and mix with other current trends.